Meet Overcast at IBC

Content can be created, edited and approved quickly. Before it can be activated, it still needs to be understood, structured, reviewed, approved, checked for compliance and prepared for delivery.

The content is ready. So why isn’t the campaign?

As content volumes grow and campaigns stretch across more markets, formats and channels, these steps can quickly become the bottleneck. 

At IBC, we’re demonstrating how Overcast connects everything between creation and activation in one workflow, creating a pre-flight compliance layer for content activation.

Where content is:

• Enriched and structured with AI-generated metadata
• Instantly discoverable with AI-powered semantic search
• Connected to review and approval workflows
• Checked for rights, governance and compliance
• Ready for activation across campaigns, channels and markets

What You'll See

• AI-powered video intelligence and metadata enrichment
• Deep semantic search that finds moments, not just files
• Connected review and approval workflows
• Integrated rights, governance and compliance checks
• Content activation workflows that remove manual hand-offs
• Overcast working with TwelveLabs and LucidLink to support global content operations

Why It Matters

The biggest delays often happen after content has been created.

Approvals, technical checks, rights, compliance and disconnected systems add time between a finished asset and a live campaign.

Overcast brings those steps together, helping organisations move content from creation to activation with greater speed and control.

Because when the content is ready, the campaign should be too.

Book time with us at IBC to see it in action.